Thoughts on web development, design systems, and building sites that convert visitors into customers.
Google's Core Web Vitals score is no longer per-page. Here's how the new site-wide scoring works, why one slow page can now hurt your whole site, and how to check yours.
A wave of trade-specific AI builders launched this year promising 10-minute sites. Here's the honest breakdown of what actually drives phone calls for local service businesses.
More local service businesses are testing upfront price ranges on their websites. Here's what the 2026 conversion data actually shows, and how to do it without scaring off customers.
Most local businesses are one inconsistent listing away from being left out of AI Overviews and ChatGPT answers. Here's how to get cited in 2026.
Google's algorithm changed. Twenty fresh reviews now outrank 200 old ones. Here's what local businesses need to know about review velocity in 2026.
Industry data shows online booking leads close at 56% vs 22% for phone leads, with contractors recovering ~$14,500/mo after adding it. Here's what local service businesses need to know.
A plain-English breakdown of what plumbing, HVAC, and contractor websites actually cost in 2026 — and what separates a site that books jobs from one that just sits there.
Where every millisecond goes in a fast-loading local service site—fonts, images, scripts, and what to cut first when you're over budget.
Core Web Vitals aren't just Google metrics. For plumbers, clinics, and contractors, they're the difference between a booked call and a bounced visitor.
GitHub is exploding with agent skills and harnesses. Here's how freelancers can use taste files and review loops to stop client sites from looking AI-generic.