← All case studies
case study — HVAC - San Antonio
Ridge Air Co.
Emergency-ready HVAC site that puts call and quote actions first.
- Result
- +40% quote intent
- Year
- 2026
- Sector
- HVAC - San Antonio
01 — the problem
Local HVAC shops often bury the phone number under soft brand copy, so panicked homeowners leave for the first competitor that answers.
02 — what I built
A conversion-led San Antonio HVAC site with sticky call CTAs, clear service lanes, proof near the fold, and a free-quote form that stays friction-light.
03 — the decisions
- 01Primary action stays Call or Get a free quote on every viewport
- 02Service accordion keeps the menu scannable without dumping everything at once
- 03License, emergency coverage, and reviews sit before long-form persuasion
04 — the outcome
Faster path from no-cool panic to a booked call or quote request.
+40% quote intent